The Joan Schick Blanket Project is a not-for-profit organization created with the goal of providing every baby leaving the Neonatal Intensive Care Unit at Saint Peter’s University Hospital in New Brunswick, New Jersey, with a beautiful, handmade crocheted or knitted blanket. Our focus was on brand development including the logo design, business card, letterhead and envelope, tri-fold brochure and a postcard. Following the branding and marketing materials, we designed and built the Blanket Project's first website. We wanted to create an interface that was both charming and heartfelt, representing the organization and the sweet babies it was created for. We chose a soft pastel color palette and a juvenile theme to capture the perfect amount of cuteness throughout the site. We focused on the esthetics and functionality, making sure users are able to easily navigate through the site, to learn about the project and how they can participate.