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7 Web Design Trends We’re Really Into!

Tips & Tricks

Think back to the 90’s when websites were created with painfully cheesy clipart that robotically danced across the monitor, coupled with simple text lacking hierarchy, that was usually showcased in bright neon colors, layered on top of contrasting tiled backgrounds of repetitive clouds or textures of some sort. It was quite disastrous if you ask us! I think it’s safe to say we’ve come a long way since then though. Web trends seem to change just as frequently as clothing styles do, so what’s in right now? There are a handful of noticeable trends that we’re really into:

1. Borderless Compositions
One of our favorite elements in modern website design is the “borderless” look. A lot of websites used to use repeating background colors or gradients, that would then be layered with another background color (usually white) for the actual content area. This type of composition creates a hard edge or “border” on each side of the content area that would sometimes have a stroke or drop shadow applied to it. Recently website compositions have taken on a more open look by eliminating the border. Speaking of an open look, that takes us to the next trend that we like.

2. Embrace the White Space
We are minimalist designers, we love white space, and so does the world of modern web designers. Negative space is just as important as the content you use to fill the rest of the space. Today, website content is getting shorter and larger. Make sense? Here’s an explanation: A lot of websites have minimal text, but the text and images that are used are much larger and more appreciative of the surrounding white space. This result is a very fresh composition that’s easy on the eyes, and usually easy to navigate. Speaking of navigation…

3. Single Page Websites

In our opinion, there is nothing more chic and smooth then a website composition that flows down as a single page. Most website navigation bars will guide you to a new page or window, but there’s a new trend: single page websites. As designers we are always conscious of keeping the scrolling to a minimum, but this is the exception right here. Single page websites keep all of the content on one single page, which is where jump links really come in handy. This also ties back in to our #1 trend, the borderless composition. Instead of adding pages, modern web designers are relying on the use of horizontal color blocks or simple, clean strokes to separate sections of content. This trend isn’t something that will work on all websites though, especially if they are content heavy…but it’s definitely something we love and try to use when we can. Speaking of backgrounds…

4. Responsive Photo & Video Backgrounds

Although this contradicts trend #2 a bit, we love this modern marketing style: busy yet trendy backgrounds created from artistic photography and videos. A lot of websites now feature large photographic backgrounds, and in some cases even videos. As cool as this trend is, it’s not quite as easy to implement…it takes the just the right photos, paired with some really awesome typography to pull this off. Speaking of typography, check out the next trend.

5. Mix & Match Typography

Typography is just as important as imagery and modern web design is certainly making that point. Type has become more than just words and sentences, it is being used to form beautiful graphics and statements across the web. In fact, we’ve come across websites that don’t have any photos, and you would never notice because the type is so engaging and well designed. Another one of our favorite trends is mixing and matching fonts. As designers we are lucky to have more and more web safe fonts available to us every day, which makes this art form possible. Like our #4 trend, this takes some time and talent to perfect, but the results are worth it!

6. Fantastic Footers

A website footer used to be considered an afterthought, a container for necessary legal and copyright information. There’s no reason this area has to lack creativity, and modern website design has made it a point to change this. Now, website footers are designed to be a beautiful, graphic index of information that compliments the rest of the site, featuring photos, sub-menus, forms, tips, links, and other useful content.

7. Icons & Info Graphics

The modern take on that good old 90’s clipart – who doesn’t love icons and vector graphics! Sometimes websites can be very content heavy, or the contrary, they lack content. In either instance, icons and graphics are a great solutions to filling up space or condensing copy. Icons can be used to represent content, and can be clicked to reveal a lightbox that contains the content, or it can open a new page in the browser. These graphics also come in handy when a website lacks imagery or photography.

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