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The Joan Schick Blanket Project Website

We recently shared the new and improved brand identity for our inspiring client Bobbie Rubin, who founded the Joan Schick Blanket Project. We are so excited and overjoyed to finally announce the launch of the Joan Schick Blanket Project website!

The Joan Schick Blanket Project was created with the goal of providing every baby leaving the Neonatal Intensive Care Unit at Saint Peter’s University in New Brunswick, New Jersey, with a beautiful, homemade crocheted or knitted blanket. Bobbie started this project in memory of her mother, Joan Schick.

We partnered with Bobbie in creating a website that is both charming and heartfelt, representing the organization and the sweet babies it was created for. We chose a soft pastel color palette and a juvenile theme to capture the perfect amount of cuteness throughout the site. We focused on the esthetics and functionality, making sure users are able to easily navigate through the site, to learn about the project and how they can participate.

Some of the new sites features include:

Contact Form
We developed a convenient form that allows users to contact the organization with any questions or comments.

Make a Donation
Users will be directed to PayPal, where they can make a secure online donation to the organization.

Blog
Existing and prospective volunteers can visit the blog to keep up-to-date on news, events, and other important information.

CMS
We created a Content Management System so that our client can edit and update the new website on her own with ease.

We are so happy with the final product, as well as the matching print materials. Being involved with this organization is truly rewarding and we can’t wait to see it grow!

We continue to wish Bobbie and the Joan Schick Blanket Project. the best of luck and look forward to continuing our partnership in the future!

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