
ISC Gums
Supplying trusted natural ingredients to global industries
ISC Gums, a family-owned company founded in 1941 and based in Edison, NJ, is a global supplier of premium gum acacia, serving over 60 countries across diverse industries including food and beverage. Known for its commitment to quality and innovation, ISC Gums has built a trusted reputation worldwide.

Highlighting gum acacia in everyday products
For the ISC Gums website redesign, we were challenged with modernizing a site that hadn’t been refreshed in years. While we kept the existing logo, we introduced a soft rebrand by updating the fonts and color palette to give the site a clean, contemporary look. A key focus of the redesign was making it immediately clear, through bold banner imagery, that ISC Gums specializes in gum acacia, primarily used in food and beverage products. The finished site is informative, easy to navigate, and better represents ISC Gums and their offerings.

Breaking down benefits for every industry
As part of our work with ISC Gums, we designed an in-depth whitepaper to complement their website and provide a comprehensive overview of acacia as a dietary fiber. The PDF features interactive elements such as a clickable table of contents for easy navigation and contact links. It covers a wide range of topics, including the health benefits of acacia and its applications across many industries, including food and beverage. The whitepaper also highlights ISC Gums’ product line and provides clear avenues for readers to get in touch for purchasing or additional information.


