Slide USA provides cutting-edge communications products, so they needed a website that showed their commitment to innovation and product knowledge. Because they offer such a wide variety of products, it was critical to present them all in a clear and organized way that allows users to get all the information they need without having to click through too many pages. The Sussman Consultants team achieved this by implementing a customized “hover" functionality, so customers can see product details for each item without having to leave the main category page. And to avoid overwhelming users with all the technological details, we chose to integrate lifestyle images featuring real people interacting with the products. Like all the websites we create, it is search engine optimized to drive traffic and fully responsive to ensure an effective user experience.