Tier One is redefining the way print dollars are spent, and they needed a logo and website to illustrate their value proposition while conveying their expertise in the industry. Tier One wanted a simple one-page website to catch potential clients’ attention, with a clean contact form to capture lead information.
OUR DESIGN
We began by creating a simple monogram logo set within a circular design, and used a custom font and large design elements to integrate the rounded motif throughout the website. Our team selected a vibrant, saturated palette reminiscent of the pure pigments used in printing ink.
PARED-BACK LOGO
The Tier One logo was inspired by old-fashioned monogrammed seals. Our team nestled a stylized “T” and “1” into a circle, and then created two variations: one with a saturated orange gradient, and another flat option to be displayed next to their name.
SLEEK RESPONSIVE WEBSITE
Since there wasn’t too much content to fit into the design, our team was free to use vibrant colors and large-scale design elements to make a visual impact. Custom layers inspired by the new rounded Tier One logo strategically draw the eye to carefully edited copy for maximum effect. It takes prospective clients just a few seconds to get a clear understanding of Tier One’s mission, and then fill in the contact form.
