White Pine is a world leader in the diamond industry, and their sales department wanted a special micro-site for their melee division. The goal was to provide all the information potential melee buyers would need and to capture lead information with a contact form.
What We Did
Since this is a niche, potential customers already know what they are looking for and don’t need extraneous information. We decided to keep it simple and put everything they need to know on just one page, with a clear call-to-action. So, we created a sleek design to match their brand identity and main website, featuring simple design elements, easy-to-read sections of text, and plenty of opportunities for the visitor to contact a sales representative.
Fully Responsive
It may be only one page, but it still looks great on all devices – it loads quickly, and all the text is easy to read without pinching and zooming. The most important information is at the top, and it’s easy to fill in the contact form.
Lead Generation
This website is not eCommerce – it’s a tool for customers to reach out to the sales team. We integrated the contact form with their CRM to make followup simple and effective.
